The go2 bike scheme was developed in response to a brief to introduce a sustainable transport solution for Bristol. As the UK’s recognised green capital, it was essential that the proposal clearly communicated its environmental impact, supporting the city’s ambition to become carbon neutral by 2030.

The name go2 encapsulates the scheme’s purpose, positioning cycling as the go-to mode of transport for Bristolians, while subtly referencing cleaner air through the chemical symbol for oxygen O₂. This dual meaning reinforces both convenience and environmental responsibility.

The resulting brand is vibrant and approachable, drawing inspiration from Bristol’s rich artistic culture. Light, airy visual elements and fluid forms evoke a sense of movement and clean air, creating an identity that feels both playful and purposeful